Chocolate and Foam stands for the added value we create in daily life by design. It comes by our love for coffee. A drink we find in almost every culture and level of society. It can connect and inspire. ‘Having a cup of coffee’ stands for socializing, doing business, or a moment for yourself to think and relax. Chocolate powder and milk foam are the ingredients to turn an Italian coffee into a cappuccino. The additional value a barista adds to a daily cup of coffee – by correct skills and knowhow – a designer can do with business and life in general.

Chocolate and Foam connects and inspires in order to stimulate innovations by designs that are not only functional but touches us emotionally as well. Our mission is to:

stimulate innovation
Chocolate and Foam connects and inspires entrepreneurs, organizations and manufacturers by involving them in the creative process directly. From the first meeting and following sessions up to de production and commercialization. Together we develop business strategies, materials, technologies, products, services, brands and markets. By having the product/service and user as the center of every project, all supporting elements we design will appeal emotionally in a natural way. This enhances the experience of the product and avoids the need of large marketing budgets, by which your economical position is stimulated in a sustainable way and an opportunity to develop innovations quicker is created.

make organizations more competitive
Chocolate and Foam can enhance the success of your organization. Based on analyzing opportunities and threats we develop creative strategies that will assure an efficient use of your resources in a distinctive way. This makes it possible to develop products, brands and services that make a difference between you and your competitor. The first step to achieve this is by not following your competitors and invest in good design. Dare to be stand out from the crowd and work out of your own qualities and resources! Your company will grow faster because you do not need to make the difference by price.

make investments more effective
Chocolate and Foam enables you to get more out of your budget. By being involved in at the start of the process we can set clear targets and focus by developing creative strategies that assures the efficient use of your resources. This we do by:

> developing concepts for new products, brands and services
> improving and renewing existing products, materials and services
> creating new applications of materials and techniques
> redesign existing products by using new materials and technologies
> development and optimization of concepts and designs for efficient production
> cross linking and selling

Our clients and partners are ambitious entrepreneurs, manufacturers and organizations that believe in the added value of design-thinking and co-creation. We work closely with distributers, engineering, constructing and producing companies. Both start-ups and large organizations with a rich history can be challenging clients for us.

Organizations and entrepreneurs
Chocolate and Foam is a strategic creative partner for entrepreneurs and organizations. By our strategic approach we create inspiring product and marketing solutions to empower your business. Starting a project we analyze the opportunities, how to innovate and what to design. This approach make every investment more effective and will have a direct positive effect on the positioning and financial situation of the organization. From concept, product selection up to production and commercialization. The possibilities are endless:

> create new products, markets and communication
> make existing products and buildings more desirable, producible or more sustainable
> make communication more appealing and stronger.
> create ‘experience’ around products and services by design of packaging, environments and communication.

Manufacturers and engineers
Manufactures are often depending on a specific market. By the design of new applications based on existing and new production lines, materials and techniques we can enlarge your economical independency and a stronger growth. By design we make your company, products and brand more desirable. We let customers appreciate them by creating a human touch and personal story. Chocolate and Foam involves manufacturers in an early stage of our projects to develop concepts and designs efficiently. Together with our clients and team we visit production lines to create awareness and understanding on the possibilities and limitations of specific materials and technologies. By this new opportunities and collaborations grow almost naturally by each other’s personal interest, motivation and knowledge.

Effective management of the innovative process of concept development, product selection and commercialization makes the difference between you and your competitor. Therefore at Chocolate and Foam we challenge our clients, manufacturers and others parties during inspiring sessions, where we define and create new opportunities. After new concepts for products are created, the design process will be started by our team and partners.

Method
Projects like these can be complex. To keep overview and control on resources and results at all times we create various stages in every project when applicable:

> Strategy (Understand, Observe, Define)
> Concept & Design (ideate)
> Model making
> Engineering & Testing
> Prototyping
> Construction and Production
> Market launch

Practices
Our projects are product based, but we do not stop after. Chocolate and Foam can serve you in various fields. By doing so, we can assure the products qualities and values are optimally experienced through the supporting elements such as packaging and other communication. Before starting we create a strategy defining the necessities to make sure your budget for product development, production and marketing are invested most efficient. Chocolate and Foam can serve you in the field of:

> Strategy
> Identity
> Print
> Product
> Packaging
> Environments
> Communication

Chocolate and Foam is the design studio of product designer Seroj de Graaf. It all started in the summer of 2005 by his personal believe in a positive change by entrepreneurship, technology and design. Today Seroj works with a team of freelance designers, architects, engineers, craftsmen and manufacturers on a wide range of projects.

Vision
To be competitive in today’s market it is important to innovate and to distinguish yourself from the others. Design is the creative process of creating, selecting, balancing and merging human values and technology. We create aesthetic solutions to support entrepreneurs, manufacturers and organizations in empowering their stability and growth. Doing so, we create a positive sustainable, social and environmental change and serve our physical and psychological needs.

Values
Every day we feel the challenge to improve, simplify and refine things in order to create sustainable solutions. We see it as our job to connect people, knowledge and culture. By using the traditional values, the power of innovation and the quality of crafts, we create new shapes, values and functions. We are constantly challenging the current standards of quality to enrich daily life and business. By this we create aesthetic solutions to stimulate business and serve our essential needs. We are constantly challenging the current standards of quality to enrich daily life and business.

Inspiration
We are inspired by people, cultures, new materials, advanced production techniques and craftsmanship.

It is a long process from the first ideas to prototype and production. Its a complex, challenging and fun as well. Nothing is more satisfying creating a production that is simple, efficient and aesthetic at the same time. This we do by brainstorming, experimenting and testing. Our knowledge on business and cultures, plus our experience with materials and techniques make sure every new project will have its own qualities. In the pictures above you will see various images of different stages of projects. If you like to follow future projects; you can like us at Facebook and get your news feed.